Success was not only based on creating the most varied and visually stimulating cache of assets but also coordinating across numerous internal and external stakeholder groups; Along the way MvT Studio created strong partnerships with creative directors, agencies and other cross-functional teams to define the creative look and feel of the event—telling a ‘story’ through static artwork, motion, graphics and video elements. Garnering an extremely deep understanding of the event strategy was also inherent to the success as well.