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I'm a hands-on and versatile Creative Director, with 16 years proven experience leading 360 integrated marketing campaigns from concept-pitch through production in both the entertainment, sports, FMCG and advertising industries.

I believe that in every product or service lies a story to be told. As a strategic designer, writer and imaginative mind, I excel at identifying narratives and help brands bring it to life.

So what does that mean?


I thrive at the crossroads of systematic and narrative creativity. In other words, I’m equally happy developing stories as to designing the┬ásystems that facilitate that story.

Currently, I’m a Creative Director at Nike (through Kobie Marketing) where take ownership in setting up, leading and scaling a hybrid studio dedicated to the Nike Membership Brand. 

Previously I was a creative director (vendor) and Marketing Producer at Netflix for EMEA region. Joined ‘We Are Pi’ as a lead creative and Sr. 3D Motion Artist during its ‘independent studio of the year’ period, and was creatively leading FIBA and the World Champions Basketball to new Olympic heights. At House Of Sports I’ve been developing sports marketing campaigns, worked at Warner Music as a creative lead for A-list artists, and at Paula’s Choice working agile connecting UI, UX & engineering as a design director and creative director. Other roles where at KNVB, Adecco, Studio Zelden, Boomerang, Diabetes Fonds, Pols Potten and I’ve began my creative and design career in the music & entertainment industry at TurnItUp Muzik, TTTM & CTM.

Alongside my career I have been teaching creative business classes at Saxion University, set up my own international art brand (@artybymartie) and have been closing the skill gap between young professionals in South-America and Europe (Shoutout Colectivo23) by teaching over 1000+ bright minds.

I love creating long lasting impressions, through my work, personality and art. Running miles and getting work done is my therapy. I am not a fan of brilliant assholes. I am a fan of dogs, old French pop songs, and value honesty above all.

Recent highlight:
Setting-up, scaling and leading a new brand studio for Nike, with a hard focus on the Membership brand. This includes the development of the new Nike Membership brand strategy & identity, driving incremental growth for Nike today and the future. 

Selected Client List:
NIKE / Netflix / Heineken / Desperados / Red Bull / Rolex / Ahold / FIBA / Paula’s Choice / Rituals / Pols Potten / Diabetes Fonds / Universal Music / Warner / Adecco 

Studio: 1033SM, Ms. Oslofjordweg 136, Amsterdam 

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