CTM

CTM & VOSOUND Digital Direction and Creation

CTM is één van de grootste onafhankelijke entertainmentbedrijven van Europa, met name gespecialiseerd op het gebied van music publishing, management, records en TV-producties.

Platenmaatschappij Vosound Records is in het voorjaar van 2012 opgericht door Jan Smit en Volendam Music. Na de opname van een nieuw album werd al snel besloten dat dit album, getiteld Vrienden, tevens de eerste release zou zijn op een eigen platenlabel: Vosound Records. De distributie van de muziek die Vosound Records uitbrengt, werd ondergebracht bij Heartselling.

Date: 2017 – Ongoing
Client: CTM & VOSOUND
Role: Creative Designer and Art Director
Location: Hilversum

I am responsible for leading the art department independently and with the team, developing strategies, fostering client (artists) relationships, preparing and presenting pitches, and contributing to new design ideas. I have the lead in conceptualisation and execution of the creative ‘solutions’, working closely with the brand managers to develop ideas and creative storytelling.

Kerstliedjes-door-Monique-Smit-[Concept]

Monique Smit CD Design

Iris Hond Website

Wij Zijn Nederland Campagnebeeld

Jan-Smit---Liever-Dan-M'n-Eigen-Leven-[Final]

Jan Smit CD Cover Fotografie & Cover design

Diabetes Fonds

Diabetes Fonds Creative Design & Production

The Diabetes Fund is a Dutch foundation that actively works to prevent and cure diabetes mellitus and the complications caused by it. The Diabetes Fund also contributes to a better quality of life for people with diabetes.

The Diabetes Fund was founded in 1978. Since then, several scientific breakthroughs have been achieved with international impact, which have improved the detection and treatment of diabetes and also contribute to curative therapies in the future.

Date: 2018 – 2021
Client: Diabetes Fonds
Role: Art Director – Designer
Location: Amersfoort

I was responsible for setting up new digital campaigns that are in line with the brand of Diabetes Fonds. This is done in collaboration with their in-house talents, where I supervise the process. In addition: I manage the production of projects with internal teams, agency partners, and external production companies.

Finished campaigns:
– de Nationale Suiker Challenge 2019-2020-2021
– Ontsuikerringscampagne
– Hoe Zoet Is Jouw Koelkast?
– Suiker Challange Magazine 2019-2020-2021 (Design, Concept and execution. Circulation +- 75.000) PRINT
– Minder Suiker.

The magazine can be downloaded here:
https://www.diabetesfonds.nl/minder-suiker/suiker-challenge/suiker-challenge-magazine

Thuissuikers Campaign:

https://www.diabetesfonds.nl/minder-suiker/thuissuikers\

KNVB

KNVB x Adecco Brand Identity

Sinds 2000 is Adecco Nederland actief in de voetbalwereld. Als HR-partner heeft Adecco als doel voetbalminnend Nederland te laten zien dat zij de juiste match leggen tussen werknemer en werkgever.

Adecco was in het seizoen 2012/’13 de medeoprichter van het KNVB Talent Team. Dit maatschappelijke project biedt studenten de mogelijkheid om zich via voetbalgerelateerde stages voor te bereiden op hun professionele toekomst. Sinds 2019 is Adecco met hun activatie Man of the Match een nieuwe weg ingeslagen.

Date: 2018
Client: KNVB and Adecco
Role: Creative Designer / Art Director
Location: Zeist

I was responsible for creating compelling, imaginative, and performance-driving photography, graphic, and video content for multi-channel (360) campaigns. Collaborate with the Marketing and Merchandising teams and be strategic in generating successful, high-performing and brand-defining visual assets. Manage and mentor high-potential designers on their in-house. Creative team, reviewing and approving work at the key stages of each project.

Rolex

3D Motion Experience

A new way of bespoke in-store branding

Behind the Rolex crown is a way of thinking about their place in the world and an aspiration to contribute. I call this perpetual spirit.

It is based on a fundamental belief in unlimited human potential, in continuous improvement and lasting excellence, in always pushing the boundaries and taking the long-term view. Their watches are built to last. So is our contribution.

We created stills and high quality advertising videos that are in line with the marketing strategy for Role. Mostly done by creating static key-art and converting it into engaging motion assets.

In addition, I took lead in creating a new digital advertising video that were displayed in their stores world-wide. The task I had was to find a new way in portraying Rolex Daytona watch using a still 3D render.

Rolex’s recent in-store rebranding focuses on creating a luxurious and immersive customer experience, with sleek, minimalist design elements and attention to detail that reflects the brand’s commitment to quality and precision. This new approach aims to reinforce Rolex’s iconic status and attract new customers while delighting existing ones

Application In Store advertisement / Social (LED).

Curious on how we can add value to your project? Work@martinvantilburg.nl

FIBA Basketball World Championship

Client: FIBA Market: Global Role: Global Creative Director (Design, Copy, Video, Photo)

FIBA 3×3 Basketball World Championship 2019

Creating a global sports spectacle in the heart of Amsterdam with cultural relevance and impact.

In collaboration with House of Sports, TIG Sports, FIBA, the NBB, and the Municipality of Amsterdam, I led the creative vision for the 2019 FIBA 3×3 World Cup. Hosted at the iconic Museumplein, this event blended top-tier sports and entertainment, transforming a city-center landmark into a global stage. Over 1.5 years, I drove the end-to-end creative process across multiple teams, countries, and stakeholders, ensuring every detail resonated with audiences locally and globally.

What we achieved:
Integrated Marketing Strategy: Designed and implemented a multi-channel approach, delivering a consistent message across all touchpoints.

Dynamic Brand Identity: Created a cohesive brand look and feel, including a comprehensive brand book, to unify visuals across static, motion, and experiential assets.

Immersive Experiences: Designed basketball courts and a main stage using 3D software, turning Museumplein into a stunning centerpiece that connected fans to the game.

Cross-Channel Visuals: Produced high-quality assets for OOH, DOOH, motion, social, and landing pages, ensuring cultural relevance and global appeal.

WC Visitors

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Active players per team

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Participating Countries

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The event wasn’t just a sports competition—it was a cultural moment. Our storytelling through visuals, video, and experiential design connected the audience to the spirit of 3×3 basketball, helping FIBA secure its inclusion as an Olympic sport. This campaign united stakeholders across EMEA, strengthened FIBA’s global brand presence, and positioned Amsterdam as a hub for international sports and entertainment.

With its mix of local insight and global execution, this project highlights my ability to craft culturally relevant experiences with broad impact—perfectly aligned with FIBA’s vision for the future.