CTM & VOSOUND Digital Direction and Creation

CTM is één van de grootste onafhankelijke entertainmentbedrijven van Europa, met name gespecialiseerd op het gebied van music publishing, management, records en TV-producties.

Platenmaatschappij Vosound Records is in het voorjaar van 2012 opgericht door Jan Smit en Volendam Music. Na de opname van een nieuw album werd al snel besloten dat dit album, getiteld Vrienden, tevens de eerste release zou zijn op een eigen platenlabel: Vosound Records. De distributie van de muziek die Vosound Records uitbrengt, werd ondergebracht bij Heartselling.


Date: 2017 – Ongoing
Role: Creative Designer and Art Director
Location: Hilversum

I am responsible for leading the art department independently and with the team, developing strategies, fostering client (artists) relationships, preparing and presenting pitches, and contributing to new design ideas. I have the lead in conceptualisation and execution of the creative  ‘solutions’, working closely with the brand managers to develop ideas and creative storytelling.

Diabetes Fonds

Diabetes Fonds  Creative Design & Production

The Diabetes Fund is a Dutch foundation that actively works to prevent and cure diabetes mellitus and the complications caused by it. The Diabetes Fund also contributes to a better quality of life for people with diabetes.

The Diabetes Fund was founded in 1978. Since then, several scientific breakthroughs have been achieved with international impact, which have improved the detection and treatment of diabetes and also contribute to curative therapies in the future.

Date: 2018 – 2021
Client: Diabetes Fonds
Role: Art Director – Designer
Location: Amersfoort

I was responsible for setting up new digital campaigns that are in line with the brand of Diabetes Fonds. This is done in collaboration with their in-house talents, where I supervise the process. In addition: I manage the production of projects with internal teams, agency partners, and external production companies.

Finished campaigns:
– de Nationale Suiker Challenge 2019-2020-2021
– Ontsuikerringscampagne
– Hoe Zoet Is Jouw Koelkast?
– Suiker Challange Magazine 2019-2020-2021 (Design, Concept and execution. Circulation +- 75.000) PRINT
– Minder Suiker. 

The magazine can be downloaded here: 

Thuissuikers Campaign:



KNVB x Adecco Brand Identity

Sinds 2000 is Adecco Nederland actief in de voetbalwereld. Als HR-partner heeft Adecco als doel voetbalminnend Nederland te laten zien dat zij de juiste match leggen tussen werknemer en werkgever.

Adecco was in het seizoen 2012/’13 de medeoprichter van het KNVB Talent Team. Dit maatschappelijke project biedt studenten de mogelijkheid om zich via voetbalgerelateerde stages voor te bereiden op hun professionele toekomst. Sinds 2019 is Adecco met hun activatie Man of the Match een nieuwe weg ingeslagen.

Date: 2018
Client: KNVB and Adecco
Role: Creative Designer / Art Director
Location: Zeist


I was responsible for creating compelling, imaginative, and performance-driving photography, graphic, and video content for multi-channel (360) campaigns. Collaborate with the Marketing and Merchandising teams and be strategic in generating successful, high-performing and brand-defining visual assets. Manage and mentor high-potential designers on their in-house. Creative team, reviewing and approving work at the key stages of each project.


3D Motion Experience

A new way of bespoke in-store branding

Behind the Rolex crown is a way of thinking about their place in the world and an aspiration to contribute. I call this perpetual spirit. 

It is based on a fundamental belief in unlimited human potential, in continuous improvement and lasting excellence, in always pushing the boundaries and taking the long-term view. Their watches are built to last. So is our contribution.

We created  stills and high quality advertising videos that are in line with the marketing strategy for Role. Mostly done by creating static key-art and converting it into engaging motion assets.

In addition, I took lead in creating a new digital advertising video that were displayed in their stores world-wide. The task I had was to find a new way in portraying Rolex Daytona watch using a still 3D render. 

Rolex’s recent in-store rebranding focuses on creating a luxurious and immersive customer experience, with sleek, minimalist design elements and attention to detail that reflects the brand’s commitment to quality and precision. This new approach aims to reinforce Rolex’s iconic status and attract new customers while delighting existing ones

Application In Store advertisement / Social (LED).

Curious on how we can add value to your project? Work@martinvantilburg.nl

FIBA Basketball World Championship

Client: FIBA           Market: Global          Role: Creative Director & Designer

Play Video


Brand strategy, identity, production bespoke assets within a dynamic international sport industry

I’ve teamed up with House of Sports and TIG Sports to collectively organize the FIBA 3×3 World Cup in collaboration with FIBA, the NBB and the Municipality of Amsterdam. In the summer of 2019, the FIBA 3×3 World Championship took place on the iconic Museumplein in the heart of Amsterdam. With the ultimate combination of top sport and entertainment, it was a true spectacle for everyone. 1.5 years of end-to-end creative leadership through cross-functional departments and countries made it a once in a lifetime experience.

We set up the integrated marketing strategy, create a new set of high quality multi-channel visual assets, put together guidelines that were all gathered in a concise brandbook and designed the basketball courts and main stage using 3D Software.

Assets Created:
Static / Print (OOH)
Motion / Film
Experiential / Stage Design
3D Assets
Landing Pages (UI/UX)
On-site video content

Play Video
WC Visitors
Active players per team
Participating Countries

Success was not only based on creating the most varied and visually stimulating assets but also coordinating across numerous internal and external stakeholder groups; Along the way I created strong partnerships with agencies, freelancers, FIBA, partners and other cross-functional teams and stakeholders to define the creative look and feel of the event—telling a ‘story’ through static artwork, motion, graphics and video elements. Garnering an extremely deep understanding of the event strategy was also inherent to the success.