Paula’s Choice

Paula's Choice Art Director / Creative Designer

Paula’s Choice Skincare is Paula’s innovative brand. With 20 bestsellers to her name and as the founder of Beautypedia, she can rightly be called a beauty expert. Paula’s Choice skincare range consists of effective, complete skincare routines with high concentrations of active ingredients. Honesty, transparency and scientifically proven effective ingredients form the basis for this.

Date: Aug 2016 – Mar 2019
Client: Paula’s Choice
Role: Art Director / (3D) Graphic Designer
Location: Amersfoort

Truth in beauty.

Paula’s Choice, a global skincare brand that now has more than 300 skincare products, came to us after noting that times had changed and the brand had lost its voice.

We’ve strategically moved the brand to address the discerning customer who wants radical results – without the high price or the marketing hype. We then completely redesigned the brand’s identity and marketing approach, including the development of a full packaging overhaul that makes shopping easy.

Portfolio 11 – Sven Kramer

Sven Kramer Branding

Sven Kramer domineert al jarenlang de schaatssport. De meervoudig Europees- en Wereldkampioen beleeft tijdens de Olympische Spelen van 2010 in Vancouver één van zijn hoogtepunten door voor het eerst Olympisch kampioen te worden op de 5 km. In totaal bekroonde Sven zich vier keer tot Olympisch kampioen waarvan drie Olympische Spelen achterelkaar op de 5 km. Sven is een ultieme professional. Tot in de kleinste details past hij zijn leven aan om het beste uit zichzelf te halen en te winnen. Sven zet alles op alles om zijn doelen te bereiken. Hij is gepassioneerd, perfectionistisch, gevat en heel begaan met zijn omgeving.

Date: 2019
Client: Sven Kramer
Role: Art Direction, Digital Strategy and Designer
Location: Oudekerk a/d Amstel

I had the creative lead over creating the sports athlete ‘Sven Kramer’ into a brand; this includes:

Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.

Visual Identity creation; logo and brandbook.

And finally creating promotional social media templates to establish and maintain product branding. This was all done in collaboration with House of Sports.

Portfolio 010 – Various Artists

Various Artists/DJ'sArt Direction and 3D Design

Freelancer Graphic Designer and Art Director for 50+ international artists and DJ’s; like Daft Punk, Robin Schultz, Sick Individuals, Housequake and many more.

Date: 2016 – Ongoing
Client: Various Artists
Role: Art Director and 3D Designer
Location: Amsterdam

HAEVN

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Portfolio 004 – Zuidas Run

Zuidas Run A’dam

‘From Suit to Shirt’.

On Friday, September 28, the 10th edition of the Zuidas Run finished with the theme: “From Suit to Shirt”, in which the tailored suits of the Zuidas were literally exchanged for running shirts. A unique edition full of sportsmanship, network and entertainment on Gustav Mahlerplein.

As a digital producer & design lead, it was my responsibility to take the lead and set the course for the future strategy. There was a great emphasis on the digital strategy of the Zuidas run. In addition to take lead in the the visual interpretation, it was also my task to make concrete and feasible plans that help to realize the (business) objectives of the Zuidas run.

Assets created:
Static
Motion
Print
OOH
Experiental
Social

Netflix

Immersive 3D Static Assets

A Unique Visual Experience Portraying Netflix in everyday life

What you see is a visual representation of the presence Netflix has in the everyday life in the Netherlands.

My responsibility was to take creative lead on the design, development and production of visualizing of a high-quality story that focused on the presence of Netflix in the every day life in The Netherlands.

Asset Creation: Print, OOH, Digital (Social).

Software: Cinema4D – Octane Render – Photoshop – Maya- Marvelous Designer – Fusion

Curious on how we can add value to your project? Work@martinvantilburg.nl

Rituals

Connecting the employees of Rituals Worldwide

By telling stories through video and static imagery

Since 2019 I have worked on a multitude of projects for Rituals. From static imagery and motion graphics to videography and branding. With one goal: Connecting the millions of employees and customers, through global and local brand events, integrated marketing campaigns and experiential concepts.

Creative Fields:
Visual Concepting
Static Design
Motion Graphics
Pitch Deck Creation
Short & Long form Video
Product Design
Campaign Development
Store Activations
On-site production lead

We create a variety of motion and video assets for Rituals internal held events. We direct, shoot, animate and sound design everything. We also edit existing footage if the events are held globally.

Curious on how we can add value to your project? Work@martinvantilburg.nl

Portfolio 002 – Pols Potten

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POLS POTTEN POP-UP VIDEO EXPERIENCE

Reimagining a household name.

Pols Potten wanted something new, funny, and with a long lasting impression. I lead produced 10 marketing videos for their the Maison and Objet Fair in Paris. Turning their best selling items in visual stories that makes a lasting and funny impression. The creation of these videos includes the definition of the project scope, level of effort, and project plan plus create staffing and resourcing requests based on the campaigns. We’ve managed all assets attached to the project and seen it through to the final delivery. We also designed the stand in collaboration with a third party.

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In the end we initiated and lead all project meetings, establish clear goals and next steps for set up team of freelancers and in-house talents. We managed the vendors and talent on assigned projects, create PO’s, and monitor actual vs budgeted costs. In short: Full project management delivery.

They videos were programmed to loop perfectly, whilst making sure that only 1 LED screen would ‘move’

Curious on how we can add value to your project? Work@martinvantilburg.nl

Product Design and Packaging [2D and 3D]

Brand Design done right.

Brand Packaging & Experiential campaigns that connect with the consumer

Brand packaging and experiential designs create a unique and memorable customer experience, setting your brand apart from competitors and fostering a strong emotional connection with your audience.

Over the years I have designed products for several A-brands including Ahold, Heineken and Hema. Every product tells a different story. We tell bespoke stories that are finetuned for the end consumer. Below are some of the products and experiences we created.

From 2D illustrations to photorealistic 3D motion graphics. I create and turn flat images into hyper realistic 3D experiences. Advantage: 3D experiences can be made as soon as the product illustration is complete.

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Curious on how I can add value to your project? Work@martinvantilburg.nl

Desperados

Desperados x We Are The Party

Creative Campaign & on-offline assets for Heinekens TQ flavoured beer brand: Desperados.

In collaboration with We Are Pi we visually restyled Desperados ensuring the brand is future proof. We created a wide range of (digital) assets including:

Experiental
Out Of Home (OOH) / Print
3D Animation/Static Imagery (bespoke)
Social Media Assets (Facebook, Instagram, Youtube, Spotify, Website Specific)
2D Motion (GIF/H264/4K)

Ready. Set. Drink.

Curious on how I can add value to your project? Work@martinvantilburg.nl

We Are The Party

Client: Heineken Market: Global Role: Lead Creative

GLOBAL 360 CAMPAIGN

Promoting Desperados latest global integrated campaign ‘We Are The Party’.

HEINEKEN’S TQ beer brand, Desperados, launched a new integrated global marketing campaign that brings to life the beers unique party spirit in a disruptive way to kickstart their new identity and packaging reboot. The campaign and branding are influenced by Desperados’ daring heritage that continues to push the boundaries of wild experimentation.

As the lead creative I was tasked to develop best-in-class and end to end ideation and creation of assets for selected social, OOH and DOOH campaigns.