Celebrating Netflix talent worldwide through a bespoke gifting experience

Netflix honors its film and TV talent with premium, tailor-made gift experiences that reflect the brand’s creative spirit. For 2023, the Netflix x Cubitts gift box was designed to make a lasting impression, combining high-quality craftsmanship with bespoke artistry.

The Concept:
The gift set, housed in a bespoke case, featured multiple custom-designed pieces. Each element was meticulously created to celebrate Netflix’s iconic storytelling while offering a tangible expression of appreciation for its talent.

My Role:
As the lead designer, I oversaw the entire creative process—from initial sketches to full 3D wireframing, prototyping, production, and printing. Every piece, down to the finest details, was thoughtfully crafted to align with Netflix’s premium brand identity.

The Result:

This gifting experience became more than just a token of appreciation—it was a statement of Netflix’s commitment to creativity, quality, and its talent. The bespoke designs resonated deeply with recipients, leaving a lasting impression and strengthening their connection to the brand.

Key Highlights:

Custom Sunglasses Cloth: Designed an exclusive 3D artwork printed on the cloth, reflecting a unique visual language tied to Netflix’s brand.
2D to 3D Design: Translated flat concepts into fully realized 3D prototypes, ensuring every piece was functional and visually stunning.
Tailor-Made Packaging: Developed a bespoke case to house the gift, blending elegance with a modern edge.
Artistic Vision: Designed all elements under my artist alias, Artybymartie, infusing the pieces with a signature creative touch.

Contact: Work@martinvantilburg.nl