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Corporate identity and strategy in a dynamic  international sport industry

We Are Pi asked our input for visually restyling a new era for the Desperados brand. How could Desperados take on a new skin? What promotional elements and designs would lift the brand to a higher level?

Our responsibility was making FIBA WC 2019 brand relevant for the Amsterdam event. This consists of setting up a small marketing strategy, create a new set of high quality multi-channel visual assets and set up guidelines that were all gathered in a concise brandbook.

Success was not only based on creating the most varied and visually stimulating cache of assets but also coordinating across numerous internal and external stakeholder groups; Along the way MvT Studio created strong partnerships with creative directors, agencies and other cross-functional teams to define the creative look and feel of the event—telling a ‘story’ through static artwork, motion, graphics and video elements. Garnering an extremely deep understanding of the event strategy was also inherent to the success as well.