FIBA 3x3 World Championship Visual Identity
The 2019 FIBA 3×3 World Cup, hosted by the Netherlands, was an international 3×3 basketball event that featured separate competitions for men’s and women’s national teams. The tournament ran between 18 and 23 June 2019 in Amsterdam, North-Holland.
Lead in content, social campaign elements and the event strategy to create a suite of valuable assets for the FIBA 3×3 in Amsterdam.
Success was not only based on creating the most varied and visually stimulating cache of assets but also coordinating across numerous internal and external stakeholder groups; Along the way I created strong partnerships with creative directors, agencies and other cross-functional teams to define the creative look and feel of the event—telling a ‘story’ through static artwork, motion, graphics and video elements. Garnering an extremely deep understanding of the event strategy was also inherent to
the success as well.