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Client: FIBA           Market: Global          Role: Creative Director & Designer

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Brand strategy, identity, production bespoke assets within a dynamic international sport industry

I’ve teamed up with House of Sports and TIG Sports to collectively organize the FIBA 3×3 World Cup in collaboration with FIBA, the NBB and the Municipality of Amsterdam. In the summer of 2019, the FIBA 3×3 World Championship took place on the iconic Museumplein in the heart of Amsterdam. With the ultimate combination of top sport and entertainment, it was a true spectacle for everyone. 1.5 years of end-to-end creative leadership through cross-functional departments and countries made it a once in a lifetime experience.

We set up the integrated marketing strategy, create a new set of high quality multi-channel visual assets, put together guidelines that were all gathered in a concise brandbook and designed the basketball courts and main stage using 3D Software.

Assets Created:
Static / Print (OOH)
Motion / Film
Experiential / Stage Design
3D Assets
Landing Pages (UI/UX)
On-site video content

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WC Visitors
Active players per team
Participating Countries

Success was not only based on creating the most varied and visually stimulating assets but also coordinating across numerous internal and external stakeholder groups; Along the way I created strong partnerships with agencies, freelancers, FIBA, partners and other cross-functional teams and stakeholders to define the creative look and feel of the event—telling a ‘story’ through static artwork, motion, graphics and video elements. Garnering an extremely deep understanding of the event strategy was also inherent to the success.

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