Client: FIBA Market: Global Role: Creative Director & Designer
BASKETBALL WORLD CHAMPIONSHIP ’19
Brand strategy, identity, production & bespoke assets within a dynamic international sport industry
I’ve teamed up with House of Sports and TIG Sports to collectively organize the FIBA 3×3 World Cup in collaboration with FIBA, the NBB and the Municipality of Amsterdam. In the summer of 2019, the FIBA 3×3 World Championship took place on the iconic Museumplein in the heart of Amsterdam. With the ultimate combination of top sport and entertainment, it was a true spectacle for everyone. 1.5 years of end-to-end creative leadership through cross-functional departments and countries made it a once in a lifetime experience.
We set up the integrated marketing strategy, create a new set of high quality multi-channel visual assets, put together guidelines that were all gathered in a concise brandbook and designed the basketball courts and main stage using 3D Software.
Static / Print (OOH)
Motion / Film
Experiential / Stage Design
Landing Pages (UI/UX)
On-site video content
Success was not only based on creating the most varied and visually stimulating assets but also coordinating across numerous internal and external stakeholder groups; Along the way I created strong partnerships with agencies, freelancers, FIBA, partners and other cross-functional teams and stakeholders to define the creative look and feel of the event—telling a ‘story’ through static artwork, motion, graphics and video elements. Garnering an extremely deep understanding of the event strategy was also inherent to the success.