FIBA 3x3 World Championship Digital Strategy and Branding

The 2019 FIBA 3×3 World Cup, hosted by the Netherlands, was an international 3×3 basketball event that featured separate competitions for men’s and women’s national teams. The tournament ran between 18 and 23 June 2019 in Amsterdam, North-Holland.

Date: June 2018 – November 2019
Client: FIBAHouse Of Sports
Role: Art Director/Digital Producer
Location: Amsterdam


Responsible for rebranding FIBA in order to make it brand relevant in the Dutch/Amsterdam market. This consists of setting up a small marketing strategy, create a new set of high quality multi-channel visual assets and set up guidelines that were all gathered in a concise brandbook.

Success was not only based on creating the most varied and visually stimulating cache of assets but also coordinating across numerous internal and external stakeholder groups; Along the way I created strong partnerships with creative directors, agencies and other cross-functional teams to define the creative look and feel of the event—telling a ‘story’ through static artwork, motion, graphics and video elements. Garnering an extremely deep understanding of the event strategy was also inherent to the success as well.