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FIBA 3×3 WORLD CHAMPIONSHIP 2019

Corporate identity and strategy in a dynamic  international sport industry

We’ve teamed up with House of Sports and TIG Sports to collectively organize the FIBA 3×3 World Cup in collaboration with FIBA, the NBB and the Municipality of Amsterdam. In the summer of 2019, the FIBA 3×3 World Championship took place on the iconic Museumplein in the heart of Amsterdam. With the ultimate combination of top sport and entertainment, it was a true spectacle for everyone!


Our responsibility was making FIBA WC 2019 brand relevant for the Amsterdam event. This consists of setting up a small marketing strategy, create a new set of high quality multi-channel visual assets and set up guidelines that were all gathered in a concise brandbook.

Success was not only based on creating the most varied and visually stimulating cache of assets but also coordinating across numerous internal and external stakeholder groups; Along the way MvT Studio created strong partnerships with creative directors, agencies and other cross-functional teams to define the creative look and feel of the event—telling a ‘story’ through static artwork, motion, graphics and video elements. Garnering an extremely deep understanding of the event strategy was also inherent to the success as well.