Pols Potten x Global Campaign
Clear, innovative, tongue-in-cheek, every pols potten product shows its Dutch roots. It’s these very same qualities that make our products feel right at home anywhere in the world. Whether it is in a shop window, a hotel or your very own home. We globally offer a style-conscious concept for spaces and invite you to forget about normalcy. pols potten adds spice!
I was contacted to develop/produce new international campaigns that portray Pols Potten in a unique, funny and intelligent way. Our (me, Koen Oosterbroek s and Pols Potten) main focus was the ‘Maison & Objet’ fair (which is the international authority for home decor, interior design, architecture and lifestyle culture and trends) and social media (mobile-phone) where we provided six different videos that were integrated in their stand and online campaigns.
This process involves everything from generating ideas and assembling the right team to seeing the project through to the final stages of production.
In the beginning of 2020 I will start to work out a new marketing/visual strategy where creativity, data and technology comes together. Our goal is to reinvent the brand ‘Pols Potten’ and set new brand guidelines for 2020/2021.