Refreshing a Bold Brand for the Future

In collaboration with We Are Pi, I helped revamp Desperados, Heineken’s TQ flavored beer brand, to ensure its bold personality and party spirit stay future-proof. We reimagined the brand’s visuals and created a suite of engaging assets to bring its new identity to life across digital and physical platforms.

Experiential: Immersive brand activations designed to connect with audiences in unique ways.

Out Of Home (OOH) & Print: Eye-catching visuals for outdoor and print campaigns.

3D Animation & Static Imagery: Bespoke, high-energy designs showcasing Desperados’ vibrant essence.

Social Media Assets: Tailored content for platforms like Facebook, Instagram, YouTube, and Spotify.

2D Motion Graphics: Dynamic GIFs and 4K animations optimized for various channels.

The result? A ‘cut through the clutter’ and culturally (Gen-Z) aligned brand presence that deepened Desperados’ connection with its audience. The campaign drove engagement across platforms, elevated brand recognition, and positioned Desperados as a bold leader in the flavored beer market, ready to meet the future with confidence.

Ready. Set. Drink.