Desperados Rebranding 2020

Desperados is a tequila-flavoured pale lager beer with 5.9% alcohol by volume originally created and produced by the French brewing company Fischer Brewery, now produced by Heineken in the Karlovačko Brewery. The beer is now sold in over fifty countries.

We Are Pi is an independent creative company based in Amsterdam. 

Date: June 2019 – Ongoing
Client: We Are Pi & Desperados
Role: Art Director & (3D) Motion Designer
Location: Amsterdam

My expertice is needed for rebranding Heineken’s sister brand Desperados. This is done in collaboration with the in-house design production department of We Are Pi. I was asked to generate clear ideas, concepts and designs in order to compile a set of creative assets from beginning to end. Together we ensure that the created concepts can be flawlessly translated into various channels such as email, display, social, push, in-app (mobile-first) in various content forms such as image, sound and video; My main focus is 2D and 3D Animation.

Project details online early/mid 2020.

Below are concepts that we didn’t see through.