3D Motion Experience
A new way of bespoke in-store branding
Behind the Rolex crown is a way of thinking about their place in the world and an aspiration to contribute. I call this perpetual spirit.
It is based on a fundamental belief in unlimited human potential, in continuous improvement and lasting excellence, in always pushing the boundaries and taking the long-term view. Their watches are built to last. So is our contribution.
We created stills and high quality advertising videos that are in line with the marketing strategy for Role. Mostly done by creating static key-art and converting it into engaging motion assets.
In addition, I took lead in creating a new digital advertising video that were displayed in their stores world-wide. The task I had was to find a new way in portraying Rolex Daytona watch using a still 3D render.
Rolex’s recent in-store rebranding focuses on creating a luxurious and immersive customer experience, with sleek, minimalist design elements and attention to detail that reflects the brand’s commitment to quality and precision. This new approach aims to reinforce Rolex’s iconic status and attract new customers while delighting existing ones
Application In Store advertisement / Social (LED).