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‘WE ARE THE PARTY’

Desperados animated idents & stills promoting their latest global integrated campaign ‘We Are The Party’.

 

 

HEINEKEN’S TQ beer brand, Desperados, launched a new integrated global marketing campaign that brings to life the beers unique party spirit in a disruptive way to kickstart their new identity and packaging reboot. The campaign and branding are influenced by Desperados’ daring heritage that continues to push the boundaries of wild experimentation.

 

I focused on the execution side of things + Research & Development. Turning strategy into best in class and plug and play assets:

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