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Client: Heineken           Market: Global          Role: Lead Creative


Promoting Desperados latest global integrated campaign ‘We Are The Party’.



HEINEKEN’S TQ beer brand, Desperados, launched a new integrated global marketing campaign that brings to life the beers unique party spirit in a disruptive way to kickstart their new identity and packaging reboot. The campaign and branding are influenced by Desperados’ daring heritage that continues to push the boundaries of wild experimentation.

As the lead creative I was tasked to develop best-in-class and end to end ideation and creation of assets for selected social, OOH and DOOH campaigns.

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